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HighLevel plugs Meta's Muse into business workflows: leads, meetings, CRM

Verified· Sep 30, 2026Published Sep 30, 2026

HighLevel now connects Meta's Muse to business workflows — Muse handles leads, meetings, and customer data. Second Meta-HighLevel collab in three months; connector went live September 29, 2026.

HighLevel, the AI-powered operating system for businesses, agencies and founders, has announced that HighLevel now connects to Muse, Meta's personal AI agent.

What happened

  • HighLevel announced that HighLevel now connects to Muse, Meta's personal AI agent.
  • Businesses can use their Muse across the workflows, conversations, calendars, and customer information they already manage in HighLevel.
  • Muse can take action across everyday business operations, including managing leads, coordinating and booking meetings, updating customer information, and preparing for customer conversations.
  • Quote from Shaun Clark, Co-Founder of HighLevel: "AI that can answer questions is useful. AI that can actually get something done for your business is a whole different ballgame." He added that businesses shouldn't have to rebuild their technology stack every time a more powerful AI product or agent arrives.
  • The connector marks the second collaboration between Meta and HighLevel in three months. In June, Meta selected HighLevel as an early scheduling partner for Embedded Appointment Booking for Facebook Lead Ads, allowing customers to book appointments using HighLevel calendars directly within the Facebook lead experience.
  • HighLevel went live as a connector for Muse on September 29, 2026.

Verified Sep 30, 2026

Why it matters

This is a notable expansion of the Muse agent ecosystem into SMB/agency business workflows — Muse gets "a place to work" inside customer operations. It follows the same pattern OpenAI is using with plug-in extensions for ChatGPT: agents win by embedding where the work already happens.

Sources

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